Apprentices gain practical skills while working in real jobs, laying a strong foundation for careers in creative content production. The program supports both new entrants and existing employees looking to upskill.
15 months
100% Online
6+ hours per week (OTJT)
Why Learn Content Creation?
This apprenticeship is ideal for individuals aiming to build expertise in creating, managing, and evaluating content across platforms. It develops skills in audience engagement, brand alignment, and the use of digital tools.
You will develop your Knowledge, skills and behaviours in order to carry out the duties of the occupation.
The key activities that Content Creator graduates perform include:
Communication and interpersonal skills.
Technical and AI tools (including generative AI).
Data-informed decision-making.
Project and time management.
Digital marketing and UX fundamentals.
SEO and Google Analytics
Continuous professional development (CPD)
Enhance your employability
Linked in Profile review alumni access, networking, and interview opportunities. Development of wider skills via our monthly Newsletter and events. We will provide pastoral support to ensure you are developing all the relevant behaviours such as communication, problem solving, emotional intelligence and growth mindset.
The ideal candidate will be selected by the employer based on their pre-requisites and screening process.
Apprentices without level 2 English and maths will need to achieve this level prior to taking the End-Point Assessment. For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.
The tools a student needs are as follows:
A working laptop running Windows 10 or more, MacOS or any major distribution of Linux.
A working microphone and video camera.
A stable internet connection.
Chromebooks, tablets and phones are not conducive to undertaking the sessions.
Curriculum
The role of a Content Creator and the range of activities that constitute the role.
The value of content in supporting organisational communication, marketing, and audience engagement.
The principles of digital storytelling and how to adapt content for different audiences and platforms.
The importance of branding, tone of voice, and consistency in content creation.
The features and differences of content types, including written, visual, audio, and video formats.
The importance of effective planning and scheduling for digital campaigns.
The purpose and value of search engine optimisation (SEO) and metadata.
Approaches to research, idea generation, and content planning.
The advantages and disadvantages of a range of digital tools and platforms.
The importance of accessibility, inclusivity, and copyright compliance in content.
Different approaches to writing for websites, blogs, and social media, including when each is most appropriate.
Techniques to create engaging multimedia content, including graphics, photography, and video.
Approaches to editing and refining content for clarity, accuracy, and impact.
The importance of measuring performance using analytics and insights.
The value of feedback and audience interaction in improving content.
The role of the Content Creator in supporting wider marketing and communication objectives.
The importance of professional conduct, time management, and working within organisational guidelines.
Legislation and industry standards relevant to digital content creation, including data protection and copyright.
Apprenticeships are funded based on employer Wage Bills. There are two types of employers and funding is based on the employer category you fall under:
An employer with a pay bill of more than £3 million, you’re required to pay the apprenticeship levy. You can manage funds using the apprenticeship service and spend it on training and assessing your apprentices from your levy pot. The government will apply a 10% top up to the funds you have in your account.
Maximum funding from the government is capped at £10,000 for the Content Creator Level 3 Apprenticeship.
A Non Levy employer that doesn’t pay the apprenticeship levy, you pay just 5% towards the cost of training and assessing an apprentice
The government will pay the rest up to the funding band maximum. You’ll pay the training provider directly and agree on a payment schedule. If you exceed the funding band maximum, you will need to pay all the additional costs.
Maximum funding from the government is capped at £10,000 for the Content Creator Level 3 Apprenticeship.
You cannot have a previous degree in a similar subject.
If you are employed, then you should be supported by your employer
If you are looking for a role as an apprentice, then you can register with us for any apprenticeships that we are advertising on behalf of an employer.
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Have a question?
If you’d like to learn more about our Bootcamps and Apprenticeships, a potential partnership or you have any other questions, please contact us and we’ll get back to you as soon as possible.